Branding :  Serum Institute of India (Re-Branding)

Reason for Rebranding

Serum Institute of India being a major developer of immunobiological products, the brand's present logo is out of date and doesn't reflect its identity. With their increased exposure and favourable attention during the pandemic due to their contribution to the development of the COVID vaccine, was a great moment to update and improve the company's image with a more modern and attractive logo that more effectively conveys the brand story.

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Significance

The logo is a form of combination mark which portray the seriousness and diversity to develop brand. It is operative and  precise  in its form and construction.

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Ideation and Purpose

The logo is inspired by the stream of biotechnology and its protective nature, which provided a clarity to brand personality. The mark also constructed which infuse secondary meaning of brand name SII. It is structured, balanced and aesthetic according to its protective nature. The logo is redesigned keeping the brand image and current trend.

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