Ecotourism (WCS): Advertising Campaign
Theme
Experience Wilderness with Ecotourism
Approach
Tourism world widely attracts and generates income for the country. Ecotourism means responsible travel to natural areas that conserve the environment, sustains the well-being of the local people, and involves interpretation and education WCS-India strongly believes that responsible ecotourism can supplement but not substitute the existing means of livelihood. Recognizing the imperative for a distinctive approach in engaging tourists for a sustainable travel.
Ideation and Purpose
The main strategy of this campaign is to portray on efficiently attracting tourists by exhibiting the facilities and persuading them to select ecotourism over conventional travel options. The main concept behind the campaign is to provide people an up-close and personal experience of nature and nomadic living while also enhancing the quality of life in the villages where culture, food, and lodging are all integrated.
UNDERGRADUATE FINAL YEAR
Poster Series
Webpage Graffitti
Leaflet Design
Souvenir
Augmented Reality Magazine Advertisement Series
This is type of media that shows the tranquillity and depthness of ecotourism. A print magazine ad is published with QR Code to depict the effective connection with nature. Today’s young adults, teens, and children have been born with tech which are intertwined with their lives.
What draws people to digital content is visual storytelling and interactivity. Especially for the younger generations, digital information is more comfortable to access and consume, and often proves to be more engaging.
Steps to unlock the AR magazine (Scan on Magazine Mockup)
1. Scan QR Code.
2. Open the link provided.
3. Allow access to camera and launch zapper.
4. Place your phone or tab above the magazine and enjoy the time with nature.
